Sex toy: International success story for an Ottawa couple
The We Vibe 4 Plus which can be found at Sensual Flix in Ottawa is a hot selling sex toy with PG-rated roots.In 2003, Bruce Murison, was laid off from his high-tech job at the now bankrupt Nortel. Instead of looking for a new career, he focused his attention on something he had been quietly tinkering with in his basement in Ottawa.
He was working on his prototype of a vibrator couples can use together. The concept of the We Vibe was born one day when he and wife Melody, also a former Nortel employee, were coming up with possible inventions.
They joked about creating a vibrator and the idea somehow stuck. Melody says they then asked themselves the question, “Is there anything out there that a couple can share?”
Believing they found an un-tapped market, the Murisons did their research. That included visiting adult novelty stores in the Ottawa area including Sensual Flix.
“I remember the first sex toy store Sensual Flix in Ottawa that I dragged Melody into. We had never been to a sex toy store before we started this endeavour, so there was definitely a learning curve,” explained Bruce.
He also handed out surveys in downtown Ottawa to find out what women besides his wife Melody really wanted.
“I did whatever it took,” says Bruce. That included “getting nicely dressed government ladies opinions.”
Bruce adds that “Melody at the time was afraid that one of the neighbours would find out, see me and recognize me.”
Not knowing how their neighbours would react, the Murisons kept quiet about what Bruce was doing in his basement in Ottawa. Only their 2 daughters knew what they were doing; their six-year-old son was too young to understand.
It took years for him to get it right: scrapping numerous prototypes, miniaturizing the motors, fine-tuning the electronics and also “finding a shape that would conform to people’s bodies and not interfere with normal lovemaking.”
His final product: a small, C-shaped vibe that couples can enjoy together, simultaneously. They named it the We-Vibe. The We Vibe sex toy can be found in Ottawa at Sensual Flix.
With no money coming in at the time, the couple had mortgaged their home and took out three lines of credit. Bruce Murison said when they were finally ready to take the We Vibe device to market, “there was one grandiose moment where we said, ‘OK, after this point, we either have to sell at least 10,000 We-Vibes between now and March or we’re going to go bankrupt.'” The couple actually doubled that, selling 20,000 units in just 3 months in 2008.
Endorsements by celebrity sex experts from Canada’ Sue Johanson. to Dr. Laura Berman on the show Dr. Oz were huge boosts for the We Vibe. So was a mention on Oprah in a segment called Beginner’s guide to Erotica.
The toy was even added to the Oscars gift bag.
The Murisons’ neighbours eventually found out their secret, but the couple had no reason to worry. Some asked for free samples and one of them sent flowers. “There was definitely alot of home town pride,” Melody says.
The Murisons began their business at home with just one employee. Now their company, Standard Innovation, has fourty three full-time staff. Millions of We-Vibes have sold across the globe including here in Ottawa at Sensual Flix and there’s now more than eight variations of the product.
The We Vibe has also garnered more than twenty international awards. The most recent: best couples sex toy for the We-Vibe 4 Plus at the Sexual Health Expo in Los Angeles California.
The We Vibe 4 Plus the latest We-Vibe model at Sensual Flix in Ottawa can be controlled using a phone app that allows one partner to operate the toy from miles away.
Bruce attributes the We Vibe success to the fact that it’s a small, non-intimidating device that “doesn’t alienate or replace the man. It makes sex better for both partners. So I don’t think men are threatened as they are by a phallic looking device.”
Tina, who first tried the We-Vibe with her boyfriend, agrees.
“It was his first sex toy ever. Men are a shy when it comes to these things,” she says, adding her boyfriend was enthusiastic about the We-Vibe 3 that included a remote control.
“You know that men love their remotes,” she says. “It definitely enhances their sexual experiences.”
Although they can’t divulge any details yet, the Murisons’ company Standard Innovation is working on more We-Vibe variations. “It is sort of a never ending process of improvement,” Bruce says.
The couple has no shame, just pride in what they have been able to achieve.
“A lot of people want to shake his hand to thank him,” Melody says.
The We Vibe 4 Plus can be found at Sensual Flix in Ottawa.
We Vibe 4 Plus Review
After visiting Ottawa adult store Sensual flix, my partner and I both downloaded the free We-Vibe 4+ app from the iTunes App Store. We connected with the toy using Bluetooth, and I registered the vibe as mine by punching its serial number into the app. So the next time one of us is out of town, the partner can send me a connect message by email or text, and I can send them back a link that enables their app to control my toy remotely.
I tried the We-Vibe 4 plus from (Ottawa adult store) solo first, with my partner in the driver seat. We-Vibe has always touted the value of its toy for solo play; although a traditional, cylindrical vibrator offers both more precise clit-targeting and deeper penetration, the We-Vibe is definitely pleasurable when used during a masturbation session and even more so when someone else is in control of it.
You can determine the activity of the clitoral arm and the G-spot arm separately, or you can link them together. Vibration patterns include Echo, Surf, Wave Cha-Cha-Cha, Crest, Bounce, Pulse, Peak, Tide,” or, if you are feeling like some more-vanilla sex, the classic “Vibrate.”
Most enjoyable were the vibrations of Tide, Wave, and Vibrate. My partner was especially amused by the many of options. “I’m gonna boost up the Gspot a little,” he informed me from the other side of the room. “You want more clitoris stimulation? Okay, I’m going for the sine wave now!” What, speaking functions doesn’t get you turned on?
What I liked most about the We Vibe 4 Plus from Ottawa adult store Sensual Flix was how much fun my partner was having. How did I not know about tele-dildonics the last long-distance relationship? Skype sex is all well and good, but controlling how your partner feels, whether from halfway across the globe or from the other side of the bed, is infinitely more intimate and hot.
The partner portion of the experiment was rewarding, as well. The vibe provided the clitoral stimulation that so many standard, heterosexual sex positions lack. Use the toy while one partner wears the vibe and gives oral sex, and the other controls the We Vibe 4 Plus, for an intense shared experience.
Make your way to Ottawa adult store for the We Vibe 4 Plus, you won’t be disappointed!
We-Vibe 4 Plus… There’s An App for That!
In 2008 Ottawa sex shop Sensual Flix introduced Standard Innovation Corporation’s the We-Vibe, a revolutionary dual stimulating vibrator worn by a woman while making love. In the six years since its launch, the We-Vibe has gone through many iterations in functionality, adding stronger vibrating modes, a remote and now the We-Vibe 4 Plus has an app!
The We-Vibe 4 Plus continues to be a premier couple’s vibrator at Ottawa sex shop Sensual Flix. This vibrator maintains its iconic, U-shape made from 100% medical grade silicone that feels soft and silky to the touch and contains no phthalates, latex and BPA. It’s also 100% waterproof.
The remote control configuration has evolved to become even more straight forward and is user friendly. With one push you can adjust the intensity while the left and right buttons rotate through the various vibration modes. With the remote, couples can go through the 5 different vibrating modes. However, and this is where the fun begins, when using the app couples can play with an additional 5 vibrating modes in addition to creating their own personalized modes. When testing out the functions at Ottawa sex shop Sensual Flix couples are very intrigued at the ease of use.
You might think that an app makes things too complicated and that might be true if it weren’t such a great one. The team at We-Vibe clearly understands that you’re not pulling out the phone to play with angry birds, you’re using it to play with your partner. After the initial registration and pairing with the vibrator, which literally took just seconds as shown to us at Ottawa Sex shop Sensual Flix , the app opens up to a simple display of the first vibration mode and up/down buttons to independently control the motors of the external clitoral vibrator and the internal G-spot vibrator. Just by tapping the mode display will begin the vibration in a visually scrolling manner as if you were looking at a cardiograph. We don’t want to know what an actual one would look like while it’s turned on. Swiping it to the left and right will change the vibration mode.
When clicking on the navigation button and you can create your own vibe. Again, it’s extremely simple. Write a name, select the vibe mode , select how long you want the vibration to last, and then adjust intensity. As we were shown at Ottawa sex shop Sensual Flix, you can add as many vibration modes into your personal vibe setting with their own independent times and synced motor intensities. For example, you could set the Pulse vibe for twenty seconds with an intensity of 1, followed by the Echo vibration for thirty seconds with an intensity of 2, followed by the Bounce vibration for three minutes and 20 seconds with an intensity of 10. The order of these vibes can be moved around in a drag and drop manner. When you’re done, hit play on the app, the vibes scroll across the screen like sheet music that you’ve written to help you reach a deep crescendo.
Oh, there’s one more thing… with the app your spouse can remotely control the vibrator from anywhere in the world! Whether you’re in the other room or across the world, the We-Vibe 4 Plus lets you and your spouse stay connected with personal vibes you created together. This could put Ashley Madison out of business!
You can find the full line of We-Vibe toys at Ottawa adult shop Sensual Flix.
